The video ran for 1 minute and 44 seconds. The first part showed the meat of the publicity stunt. The video showed the peaceful, clean, and beautiful streets of Vilnius with Zuokas riding a bicycle on an ordinary, sunny day. The next scene showed the city mayor taking a photo of the expensive W140 Mercedes-Benz S-Class parked illegally on a bicycle lane. Several photos of other illegally parked, sports cars were shown while the city mayor raved about his frustrations over sports car-owning rich citizens who think they can just park anywhere and disregard the imposed laws.

Wearing a suit, the 43-year-old civil servant climbed onto a Russian BTR with some of the crew men and literally drove over the illegally parked W140 Mercedes-Benz S-Class, crushing the beautiful piece of automobile like a soda can. The next scene showed the surprisingly calm owner of the luxury vehicle shaking hands with the mayor, who later swept the broken glasses off the street and rode off into the sunset on his bicycle.

Based on a report that was published in the Irish Times, the Vilnius city mayor is a passionate cyclist. He wanted to make a point that even if you have money and expensive cars you can’t just park anywhere you like especially if it’s illegal because it shows lack of respect for others.

Enjoy the clip below:

Click here to view the embedded video.

Click here to view the embedded video.